Last Updated: February 21st, 2023 | EV Charging Management Platform
For many businesses, EV chargers are an untapped opportunity for marketing. Charging stations can be an excellent draw, encouraging EV drivers to choose one business over another. Savvy business owners and operators can also use them to differentiate themselves and help their stations turn a profit. Shopping centers were early adopters of discount codes to encourage customer loyalty and incentivize shopping habits. Now, Noodoe offers the same convenience and incentive in an easy-to-use solution, part of Noodoe’s Add-on Microservices, available to charging station managers using Noodoe EV OS.
Noodoe’s management platform, Noodoe EV OS, can seamlessly integrate apps from the range of add-on microservices. Access to these upgrades can be added to any Noodoe EV OS subscription and give the host access to a broad range of powerful, flexible solutions that optimize EV charger management. Noodoe’s Discount Codes give EV charger managers the ability to turn their chargers into powerful marketing tools to drive business and increase customer loyalty.
Enabling the Discount Code is easy! Once you have access to Noodoe Add-On Microservices, simply fill out the appropriate information for the desired type of discount, and you’re on your way!
Once the code is ready to go, it’s time to get it to your customers. Maybe you’ll choose to send it out in an advertising email. You could opt to send it in the physical mail. Heck, you can even post it on the wall inside your business so customers have to walk in the front door to see what the code is. The choices are yours to make so they fit your business perfectly!
Amanda and her business partner Jac own a small chain of grocery stores called Eat Fresh Market. They sell locally sourced fruits and vegetables as well as a range of ready-to-eat meals and dry goods. The markets tend to be near the edge of the city, far enough from the urban center that most customers drive to complete errands. Those customers are typically health-conscious and eco-aware. Amanda and Jac have noticed a growing number of EVs parked in their parking lots and wonder whether adding a few EV charging stations would increase customer loyalty and as well as advertise their markets to new EV drivers.
After talking it over, Amanda and Jac install three Noodoe AC charging stations at each market. When activating Noodoe EV OS, they make sure to take clear and attractive pictures of each charger so it’s easily found by EV drivers searching online for stations. They also set a discount code that gives drivers 25% off their first charging session.
The response is immediate! Customers already driving EVs comment on how convenient it is to be able to shop and charge at the same time. They tell their friends about the charging stations as well as the discount for a first-time charge. Word spreads, and use of the stations grows.
Over the coming year, Amanda and Jac run a number of promotions for discounted charging, including offering 50% off on Earth Day and $2 off during their weekly summer farmer’s markets. They combined each promotion with an affirmation or statement of thanks: “Eat Fresh Market thanks you for driving electric and helping us all move toward a more sustainable future!”
Running the chargers on Noodoe EV OS with Noodoe Add-On Microservices means setting up and changing codes is effortless. Amanda and Jac love to construct and run EV-based marketing campaigns at a moment’s notice. All they have to do is decide on the discount, the code phrase, and the validity period. The rest is done for them by their management platform!
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